Privacy Policy

1. Privacy at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data means any data by which you can be personally identified. Detailed information on data protection can be found in the full privacy policy below.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operators. Their contact details can be found in the section “Information about the Controller” in this privacy policy.

How do we collect your data?

Some data is collected when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically, or after your consent, by our IT systems when you visit the website. This is mainly technical data, such as your internet browser, operating system, or the time at which a page was accessed. This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request correction or deletion of this data.

If you have given consent to data processing, you may withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this or any other questions relating to data protection.

Analytics Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically analyzed. This is mainly done using analytics programs. Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

STRATO

The provider is STRATO AG, Otto-Ostrowski-Straße 7, 10249 Berlin, Germany (“STRATO”). When you visit our website, STRATO collects various log files, including your IP address.

Further information can be found in STRATO’s privacy policy:
https://www.strato.de/datenschutz/

The use of STRATO is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the reliable presentation of our website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device, such as device fingerprinting. Consent can be withdrawn at any time.

Data Processing Agreement

We have concluded a data processing agreement with the provider named above. This is a legally required agreement under data protection law, ensuring that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data means data by which you can be personally identified. This privacy policy explains what data we collect, what we use it for, how we process it, and for what purpose.

Please note that data transmission on the internet, for example when communicating by email, may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information about the Controller

The controllers responsible for data processing on this website are:

Vera Apel
Rudolstädter Weg 4
28329 Bremen
Germany
Email: info [at] a-la-fengshui.com

Steffi Kroll
Hermeskeiler Str. 7
50935 Cologne
Germany
Email: info [at] steffikroll.com

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data, such as names, email addresses, or similar information.

Storage Period

Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies.

If you make a legitimate deletion request or withdraw your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data, such as tax or commercial law retention periods. In the latter case, deletion will take place after these reasons no longer apply.

General Information on the Legal Bases for Data Processing on This Website

If you have given consent to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR or Art. 9 (2) lit. a GDPR, provided that special categories of data pursuant to Art. 9 (1) GDPR are processed.

If you have expressly consented to the transfer of personal data to third countries, data processing is also based on Art. 49 (1) lit. a GDPR.

If you have consented to the storage of cookies or access to information on your device, such as device fingerprinting, data processing is additionally based on Section 25 (1) TDDDG. Consent may be withdrawn at any time.

If your data is required for the performance of a contract or for pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR.

If data processing is necessary to fulfill a legal obligation, we process your data on the basis of Art. 6 (1) lit. c GDPR.

Data processing may also be based on our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The specific legal bases applicable in each individual case are explained in the following sections of this privacy policy.

Notice Regarding Data Transfer to Third Countries and US Companies

We use tools from companies based in countries that may not be considered secure under data protection law, as well as US-based tools. If these tools are active, your personal data may be transferred to and processed in these countries.

We point out that a level of data protection comparable to that in the EU cannot always be guaranteed in third countries that are not considered secure under data protection law.

The USA is generally considered to offer a level of data protection comparable to that of the EU if the recipient is certified under the EU-US Data Privacy Framework (DPF) or provides appropriate additional safeguards. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external service providers. In some cases, it is necessary to transfer personal data to these external parties.

We only transfer personal data to external parties if this is necessary for contract performance, if we are legally required to do so, for example to tax authorities, if we have a legitimate interest under Art. 6 (1) lit. f GDPR, or if another legal basis permits the transfer.

When using processors, we only transfer personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may withdraw consent you have already given at any time. The lawfulness of the data processing carried out before withdrawal remains unaffected.

Right to Object to Data Collection in Specific Cases and to Direct Advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 (1) LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA. THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS.

THE APPLICABLE LEGAL BASIS FOR PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES.

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or the place of the alleged infringement. This right to complain exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to receive data that we process automatically on the basis of your consent or in performance of a contract, or to have it transferred to a third party, in a commonly used, machine-readable format. If you request direct transfer of the data to another controller, this will only take place where technically feasible.

Access, Correction, and Deletion

Within the framework of applicable legal provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipients, and the purpose of data processing. You may also have the right to correction or deletion of this data. You may contact us at any time regarding this or any other questions about personal data.

Right to Restriction of Processing

You have the right to request restriction of the processing of your personal data. You may contact us at any time to exercise this right.

The right to restriction of processing applies in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of this review, you have the right to request restriction of processing.
• If the processing of your personal data was or is unlawful, you may request restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request restriction of processing instead of deletion.
• If you have objected pursuant to Art. 21 (1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of processing.

If you have restricted the processing of your personal data, this data may, apart from being stored, only be processed with your consent, for the establishment, exercise, or defense of legal claims, to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as website operators, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

We hereby object to the use of contact data published as part of the legal notice obligation for sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.

4. Data Collection on This Website

Cookies

Our websites use so-called cookies. Cookies are small data packages and do not cause any damage to your device. They are stored either temporarily for the duration of a session, known as session cookies, or permanently on your device, known as permanent cookies. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies may originate from us, known as first-party cookies, or from third-party companies, known as third-party cookies. Third-party cookies enable the integration of certain services provided by third-party companies within websites, for example cookies used to process payment services.

Cookies serve different functions. Many cookies are technically necessary because certain website functions would not work without them, such as shopping cart functions or video display. Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies required to carry out the electronic communication process, to provide certain functions requested by you, such as shopping cart functions, or to optimize the website, such as audience measurement cookies, are stored on the basis of Art. 6 (1) lit. f GDPR, unless another legal basis is specified.

The website operator has a legitimate interest in storing technically necessary cookies to ensure technically error-free and optimized provision of services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of this consent, Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

You can configure your browser so that you are informed about the setting of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Details of which cookies and services are used on this website can be found in this privacy policy and in our cookie consent tool.

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document this consent in a legally compliant manner.

The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany (“Borlabs”).

When you enter our website, a Borlabs cookie is stored in your browser. This cookie stores the consents you have given or the withdrawal of those consents. This data is not passed on to the provider of Borlabs Cookie.

The collected data is stored until you request deletion, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected.

Details on data processing by Borlabs Cookie can be found here:
https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

The use of Borlabs Cookie consent technology is necessary to obtain the legally required consent for the use of cookies and comparable technologies. The legal basis is Art. 6 (1) lit. c GDPR.

Cookie Categories on This Website

Depending on your selection in the cookie banner, the following categories of cookies and technologies may be used:

Essential Cookies

Essential cookies are required for the technical operation of the website. Without these cookies, core functions such as page navigation, security functions, consent storage, login areas, or shopping cart functions may not work properly.

Legal basis: Art. 6 (1) lit. f GDPR and, where applicable, Section 25 (2) TDDDG.

Statistics and Analytics Cookies

Statistics and analytics cookies help us understand how visitors interact with our website. They allow us to measure reach, analyze page views, understand user behavior, and improve our website and offers.

These cookies are only used with your consent.

Legal basis: Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG.

Marketing and Tracking Cookies

Marketing and tracking cookies are used to display relevant advertising, measure advertising performance, create target audiences, and conduct retargeting on platforms such as Google, Facebook, and Instagram.

These cookies and technologies are only used with your consent.

Legal basis: Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG.

External Media

External media such as YouTube, Vimeo, Google Maps, or embedded social media content may transmit personal data to third-party providers when activated. Such content is only loaded after your consent, unless technically configured otherwise.

Legal basis: Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG.

Changing or Withdrawing Cookie Consent

You can change or withdraw your cookie consent at any time via the cookie settings on our website. The withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

Server Log Files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not combined with other data sources.

The collection of this data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of the website. For this purpose, server log files must be collected.

Contact Form

If you send us inquiries via a contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR, provided that your inquiry is related to the performance of a contract or required for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing inquiries addressed to us, Art. 6 (1) lit. f GDPR, or on your consent pursuant to Art. 6 (1) lit. a GDPR, if requested. Consent may be withdrawn at any time.

The data you enter in the contact form remains with us until you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies, for example after your inquiry has been fully processed. Mandatory statutory provisions, in particular retention periods, remain unaffected.

Inquiry by Email or Telephone

If you contact us by email or telephone, your inquiry, including all personal data resulting from it, such as your name and the content of your inquiry, will be stored and processed by us for the purpose of handling your request. We do not pass this data on without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR, provided that your inquiry is related to the performance of a contract or required for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing inquiries addressed to us, Art. 6 (1) lit. f GDPR, or on your consent pursuant to Art. 6 (1) lit. a GDPR, if requested. Consent may be withdrawn at any time.

The data sent to us via contact inquiries remains with us until you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies, for example after your request has been fully processed. Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, we may use the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication is protected by end-to-end encryption, which prevents WhatsApp or other third parties from accessing the content of the communication. However, WhatsApp receives access to metadata generated during the communication process, such as sender, recipient, and time. We also point out that WhatsApp states that it shares personal data of its users with its parent company Meta, based in the USA.

Further details on data processing can be found in WhatsApp’s privacy policy:
https://www.whatsapp.com/legal/#privacy-policy

The use of WhatsApp is based on our legitimate interest in fast and effective communication with customers, prospective customers, and other business and contractual partners, Art. 6 (1) lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of consent. Consent may be withdrawn at any time with effect for the future.

The communication content exchanged between you and us via WhatsApp remains with us until you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies, for example after your inquiry has been fully processed. Mandatory statutory provisions, in particular retention periods, remain unaffected.

WhatsApp/Meta may be certified under the EU-US Data Privacy Framework. Further information is available here:
https://www.dataprivacyframework.gov/

5. Social Media

Social Media Elements with Shariff

Elements of social media services may be used on this website, such as Facebook, X, Instagram, Pinterest, XING, LinkedIn, or Tumblr. These social media elements can usually be recognized by the respective social media logos.

To protect your data on this website, we use these elements only together with the so-called “Shariff” solution. This application prevents social media elements integrated on this website from transmitting your personal data to the respective provider when you first enter the page.

Only when you activate the respective social media element by clicking the corresponding button will a direct connection to the provider’s server be established. As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address. If you are logged into your respective social media account at the same time, such as Facebook, the provider may be able to assign the visit to your user account.

Activating the plugin constitutes consent within the meaning of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. You may withdraw this consent at any time with effect for the future.

Facebook

Elements of the social network Facebook may be integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, collected data may also be transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here:
https://developers.facebook.com/docs/plugins/

If the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to assign your visit to this website to your user account.

We point out that, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy:
https://www.facebook.com/privacy/policy/

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Where personal data is collected on our website and transmitted to Facebook using the tool described here, we and Meta Platforms Ireland Limited are jointly responsible for this data processing pursuant to Art. 26 GDPR. Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing carried out by Facebook after transmission is not part of the joint responsibility.

The obligations incumbent upon us jointly have been set out in a joint controller agreement. The wording of the agreement can be found here:
https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for implementing the tool securely on our website in terms of data protection law. Facebook is responsible for the data security of Facebook products. Data subject rights regarding data processed by Facebook can be asserted directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework.

Further details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://www.facebook.com/help/566994660333381
https://www.facebook.com/policy.php

Instagram

Functions of the Instagram service may be integrated on this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to assign your visit to this website to your user account.

We point out that, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Where personal data is collected on our website and transmitted to Facebook or Instagram using the tool described here, we and Meta Platforms Ireland Limited are jointly responsible for this data processing pursuant to Art. 26 GDPR. Joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. Processing carried out by Facebook or Instagram after transmission is not part of the joint responsibility.

The obligations incumbent upon us jointly have been set out in a joint controller agreement. The wording of the agreement can be found here:
https://www.facebook.com/legal/controller_addendum

Further information can be found in Instagram’s privacy policy:
https://privacycenter.instagram.com/policy/

6. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform independent analyses. It only serves to manage and deploy the tools integrated through it.

However, Google Tag Manager may collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on the website.

If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device, such as device fingerprinting. Consent may be withdrawn at any time.

Google may be certified under the EU-US Data Privacy Framework.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the user’s origin. This data may be assigned to the respective device of the website visitor.

Google Analytics may also record mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to supplement collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable recognition of users for the purpose of analyzing user behavior, such as cookies or device fingerprinting. The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework.

Further information can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/

IP Anonymization

Google Analytics IP anonymization is activated. This means that your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available here:
https://tools.google.com/dlpage/gaoptout

More information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245

Demographic Features in Google Analytics

This website may use the “demographic features” function of Google Analytics to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be created containing information about the age, gender, and interests of website visitors.

This data comes from interest-based advertising by Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prevent Google Analytics from collecting your data as described above.

Data Processing Agreement with Google

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in Google’s search engine or on third-party websites when users enter certain search terms on Google. Targeted advertisements may also be displayed based on user data available to Google, such as location data and interests.

As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to our advertisements being displayed and how many ads resulted in corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework.

Further information can be found here:
https://policies.google.com/privacy/frameworks
https://privacy.google.com/businesses/controllerterms/mccs/

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to display interest-based advertising to them within the Google advertising network.

The advertising target groups created with Google Ads Remarketing may also be linked to Google’s cross-device functions. In this way, interest-based and personalized advertising messages adapted to your previous usage and browsing behavior on one device may also be displayed on another device.

If you have a Google account, you can object to personalized advertising here:
https://www.google.com/settings/ads/onweb/

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Further information and Google’s privacy policy can be found here:
https://policies.google.com/technologies/ads

Target Group Creation with Customer Match

For target group creation, we may use Google Ads Customer Match. In this process, we transfer certain customer data, such as email addresses, from our customer lists to Google. If the relevant customers are Google users and are logged into their Google account, suitable advertising messages may be displayed to them within the Google network, such as YouTube, Gmail, or Google Search.

This only takes place where legally permissible and, where required, on the basis of your consent.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Conversion Tracking, Google and we can recognize whether a user has performed certain actions. For example, we can evaluate how often certain buttons on our website were clicked and which products were viewed or purchased particularly often.

This information is used to create conversion statistics. We receive the total number of users who clicked on our ads and which actions they performed. We do not receive information that personally identifies users. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

More information about Google Conversion Tracking can be found in Google’s privacy policy:
https://policies.google.com/privacy

Meta Pixel, formerly Facebook Pixel

This website uses the visitor action pixel from Facebook/Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, collected data may also be transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook or Instagram advertisement. This enables the effectiveness of Facebook and Instagram advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as operators of this website. We cannot draw conclusions about the identity of users. However, the data is stored and processed by Meta, so that a connection to the respective user profile may be possible. Meta may use the data for its own advertising purposes in accordance with Meta’s data policy.

This may enable Meta to display advertisements on Facebook, Instagram, and outside Meta platforms. We as website operators cannot influence this use of the data.

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Advanced Matching with Meta Pixel

We may use the advanced matching function within Meta Pixel. Advanced matching enables us to transmit various types of data, such as location, postal code, hashed email addresses, names, gender, date of birth, or telephone number, collected from customers and interested parties via our website to Meta.

This allows us to tailor our Facebook and Instagram advertising campaigns more precisely to people who are interested in our offers. Advanced matching also improves the attribution of website conversions and expands Custom Audiences.

Where personal data is collected on our website and transmitted to Meta using the tool described here, we and Meta Platforms Ireland Limited are jointly responsible for this data processing pursuant to Art. 26 GDPR. Joint responsibility is limited exclusively to the collection of data and its transfer to Meta. Processing carried out by Meta after transmission is not part of the joint responsibility.

The obligations incumbent upon us jointly have been set out in a joint controller agreement. The wording of the agreement can be found here:
https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing privacy information when using Meta tools and for implementing the tool securely on our website in terms of data protection law. Meta is responsible for the data security of Meta products. Data subject rights regarding data processed by Meta can be asserted directly with Meta. If you assert your data subject rights with us, we are obliged to forward them to Meta.

Further information can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
https://www.facebook.com/help/566994660333381
https://www.facebook.com/about/privacy/

You can deactivate the “Custom Audiences” remarketing function in your Facebook ad settings:
https://www.facebook.com/ads/preferences/

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:
https://www.youronlinechoices.com/

Facebook Conversion API

We may integrate Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, collected data may also be transferred to the USA and other third countries.

Facebook Conversion API enables us to record interactions of website visitors with our website and pass them on to Meta in order to improve advertising performance on Facebook and Instagram.

In particular, the time of access, the accessed website, your IP address, your user agent, and, where applicable, other specific data such as purchased products, shopping cart value, and currency may be collected.

An overview of collectable data can be found here:
https://developers.facebook.com/docs/marketing-api/conversions-api/parameters

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Facebook Custom Audiences

We may use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, make use of our free or paid offers, transmit data to us, or interact with our company’s Facebook or Instagram content, personal data may be collected. If you give us consent to use Facebook Custom Audiences, we may transmit this data to Meta so that Meta can display suitable advertisements to you. Your data may also be used to define target groups, including Lookalike Audiences.

Meta processes this data as our processor. Details can be found in Meta’s Custom Audiences terms:
https://www.facebook.com/legal/terms/customaudience

The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

7. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on this website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter.

Further data is not collected, or is collected only on a voluntary basis. We use newsletter service providers to process newsletters, as described below.

KlickTipp

This website uses KlickTipp to send newsletters.

Provider:

Klick-Tipp Limited
15 Cambridge Court
210 Shepherd’s Bush Road
London W6 7NJ
United Kingdom

Company Number: 7349350
LEI Code: 9845000B1ED2C9F55818
Dun & Bradstreet: 216853822
Managing Directors: Michael Toohig, Josef Wolosz

KlickTipp is a service that can be used to organize and analyze the sending of newsletters. The data you enter for the purpose of receiving the newsletter is stored on KlickTipp’s servers in the United Kingdom.

Data Analysis by KlickTipp

With the help of KlickTipp, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked.

This allows us to determine which links are clicked particularly often. We may also be able to identify whether certain predefined actions were carried out after opening or clicking, such as a purchase. This allows us to measure conversion rates.

KlickTipp also allows us to categorize newsletter recipients into different groups or segments. For example, newsletter recipients may be segmented according to interests, behavior, or voluntarily provided information. This enables us to adapt newsletters more closely to the respective target groups.

If you do not want analysis by KlickTipp, you must unsubscribe from the newsletter. We provide a corresponding unsubscribe link in every newsletter message.

Detailed information about KlickTipp’s functions can be found here:
https://www.klicktipp.com/de/datenschutzerklarung/
https://www.klicktipp.com/de/nutzungsbedingungen/

Legal Basis

Data processing is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You may withdraw this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

Storage Period

The data you provide to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe.

Data stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data.

This serves both your interest and our interest in complying with legal requirements for sending newsletters, legitimate interest pursuant to Art. 6 (1) lit. f GDPR. Storage in the blacklist is not limited in time. You may object to this storage if your interests outweigh our legitimate interest.

Data Processing Agreement

We have concluded a data processing agreement with the provider named above. This is a legally required agreement under data protection law, ensuring that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

8. Plugins and Tools

YouTube

This website embeds videos from YouTube. The operator of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our pages on which YouTube is embedded, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited.

YouTube may also store various cookies on your device or use comparable recognition technologies, such as device fingerprinting. In this way, YouTube may obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud.

If you are logged into your YouTube account, you enable YouTube to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of presenting our online offers in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user’s device. Consent may be withdrawn at any time.

Further information can be found in YouTube’s privacy policy:
https://policies.google.com/privacy

Vimeo

This website may use plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo video, a connection to Vimeo’s servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This applies even if you are not logged into Vimeo or do not have a Vimeo account.

The information collected by Vimeo is transmitted to Vimeo servers in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or comparable recognition technologies, such as device fingerprinting, to recognize website visitors.

The use of Vimeo is in the interest of presenting our online offers in an appealing way. This constitutes a legitimate interest pursuant to Art. 6 (1) lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Further information can be found in Vimeo’s privacy policy:
https://vimeo.com/privacy

Google Fonts

This website may use Google Fonts for the uniform display of fonts. Google Fonts are provided by Google.

When you access a page, your browser loads the required fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google’s servers. As a result, Google becomes aware that this website has been accessed via your IP address.

The use of Google Fonts is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the uniform display of the typeface on the website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

If your browser does not support Google Fonts, a standard font from your computer will be used.

Further information about Google Fonts can be found here:
https://developers.google.com/fonts/faq
https://policies.google.com/privacy

MyFonts

This website may use MyFonts. These are fonts that are loaded into your browser when our website is accessed in order to ensure a uniform typeface display.

The provider is Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA.

To verify compliance with licensing terms and the number of monthly page views, MyFonts transmits your IP address together with the URL of our website and our contract data to servers in the USA. According to Monotype, your IP address is anonymized immediately after transmission so that no personal reference can be established.

Details can be found in Monotype’s privacy policy:
https://www.monotype.com/de/rechtshinweise/datenschutzrichtlinie/datenschutzrichtlinie-zum-tracking-von-webschriften

Google Maps

This website may use the map service Google Maps. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this website has no influence on this data transmission.

If Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When Google Maps is accessed, your browser loads the required web fonts into its browser cache.

The use of Google Maps is in the interest of presenting our online offers in an appealing way and making the locations indicated on our website easy to find. This constitutes a legitimate interest pursuant to Art. 6 (1) lit. f GDPR.

If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Further information can be found in Google’s privacy policy:
https://policies.google.com/privacy

Google reCAPTCHA

We may use Google reCAPTCHA on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data entered on this website, for example in a contact form, is entered by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website.

For the analysis, reCAPTCHA evaluates various information, such as IP address, time spent on the website, or mouse movements made by the user. The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run completely in the background. Website visitors are not specifically informed that an analysis is taking place.

The storage and analysis of the data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its online offers from abusive automated spying and spam. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and Section 25 (1) TDDDG. Consent may be withdrawn at any time.

Further information can be found in Google’s privacy policy and terms of use:
https://policies.google.com/privacy
https://policies.google.com/terms

Ninja Firewall

We have integrated Ninja Firewall on this website. The provider is NinTechNet Limited, Unit 1603, 16th Floor, The L. Plaza, 367–375 Queen’s Road Central, Sheung Wan, Hong Kong (“Ninja Firewall”).

Ninja Firewall is used to protect our website against unwanted access or malicious cyberattacks. For this purpose, Ninja Firewall collects the IP address, request, referrer, and time of page access. Ninja Firewall is integrated on our own servers and does not transmit personal data to the provider of the tool or other third parties.

The use of Ninja Firewall is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting the website as effectively as possible against cyberattacks.

9. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, structure, and modify our contractual relationships. Personal data relating to the use of this website, known as usage data, is collected, processed, and used only insofar as this is necessary to enable the user to use the service or to bill for it.

The legal basis is Art. 6 (1) lit. b GDPR.

The collected customer data is deleted after completion of the order or termination of the business relationship and after expiry of any statutory retention periods. Statutory retention periods remain unaffected.

Data Transfer upon Conclusion of a Contract for Services and Digital Content

We transfer personal data to third parties only if this is necessary for contract processing, for example to the credit institution or payment provider commissioned with payment processing.

Further transfer of data does not take place, or only takes place if you have expressly consented to the transfer. Your data will not be passed on to third parties for advertising purposes without your express consent.

The legal basis for data processing is Art. 6 (1) lit. b GDPR, which permits data processing for the performance of a contract or pre-contractual measures.

Digistore24

For the sale and payment processing of our products, including the Feng Shui Calendar, digital products, online courses, workshops, and related offers, we may use the external sales and payment platform Digistore24.

Provider:

Digistore24 GmbH
St.-Godehard-Straße 32
31139 Hildesheim
Germany

When you purchase a product via Digistore24, Digistore24 acts as merchant of record and processes the purchase, payment, invoice, delivery, and, where applicable, affiliate and tax-related data.

Depending on the selected payment method and product, the following data may be processed:

• Name and contact details
• Email address
• Billing address
• Payment data
• Order and transaction data
• Product and access information
• Tax-relevant information
• IP address and technical transaction data
• Affiliate or tracking information, where applicable

The processing is carried out for the purpose of contract performance, payment processing, invoicing, delivery of digital or physical products, and legal documentation obligations.

Legal basis: Art. 6 (1) lit. b GDPR for contract performance, Art. 6 (1) lit. c GDPR for legal obligations, and, where applicable, Art. 6 (1) lit. f GDPR for fraud prevention, transaction security, and affiliate tracking.

Further information can be found in Digistore24’s privacy policy:
https://www.digistore24.com/page/privacy

Access to Digital Products and Course Platforms

If you purchase access to digital products, online courses, workshops, membership areas, or downloads, we process the personal data required to provide access to the purchased content.

This may include:

• Name
• Email address
• Login data
• Purchase and access status
• Course progress or usage data, where technically required
• Communication relating to your purchase or access

The processing is necessary to provide the purchased digital content and to fulfill the contract with you.

Legal basis: Art. 6 (1) lit. b GDPR.

10. Audio and Video Conferences

Data Processing

We use online conference tools to communicate with our customers and interested parties. The specific tools we use are listed below.

If you communicate with us via video or audio conference over the internet, your personal data will be collected and processed by us and by the provider of the respective conference tool.

The conference tools collect all data that you provide or use to access the tools, such as your email address or telephone number. Furthermore, the conference tools process the duration of the conference, the start and end time of participation, the number of participants, and other context information related to the communication process.

The provider of the tool also processes all technical data required for online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise made available within the tool, this content may also be stored on the servers of the tool providers. Such content may include cloud recordings, chat or instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have full influence over the data processing operations of the tools used. Our options are largely determined by the policies of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools listed below.

Purpose and Legal Bases

The conference tools are used to communicate with prospective or existing contractual partners or to provide certain services to our customers, Art. 6 (1) lit. b GDPR.

Furthermore, the use of these tools serves to generally simplify and speed up communication with us or our company, which constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.

If consent has been requested, the relevant tools are used on the basis of this consent. Consent may be withdrawn at any time with effect for the future.

Storage Period

Data collected directly by us via video and conference tools will be deleted from our systems as soon as you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage period of your data stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference Tools Used

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA.

Details on data processing can be found in Zoom’s privacy policy:
https://explore.zoom.us/privacy/

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework.

11. Final Notes

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, for example when introducing new services or tools.

The current privacy policy applies to your next visit.

Last updated: 01.05.2026